Sandooq Al Watan is a social initiative launched by Emirati businessmen in 2016 to embody societal cohesion to achieve sustainable development, a fulfilling life, and a bright future for all of the UAE and the People of the UAE.
Sandooq Al Watan enables the citizens and the society to contribute by providing private-sector employment for Emiratis, accelerating Innovation and Creativity, and promoting UAE's National Identity and Social Innovation.
Sandooq Al Watan is meant to attract investments and community contributions and utilise them to benefit society through creative projects that serve strategic economic and social sectors. It also reflects the private sector's commitment to social responsibility and the positive role Emirati businessmen and women play in supporting social development projects and plans.